Abe Mor Diamond Cutters & Co. is a family-owned diamond business founded by Abe Mor in 1954 and still operating under his name and legacy. The company began as a diamond cutting enterprise in Israel before establishing operations in New York City, where it has built a reputation in the jewelry industry over decades. The founder's background in post-war Israel and his early apprenticeship in diamond workshops shaped the company's commitment to craftsmanship and quality.
Abe Mor operates primarily as a diamond and jewelry buyer and seller, allowing both consumers and retailers to buy diamonds through their website (abemor.com) and sell jewelry and diamonds directly to the company. They maintain an inventory of cut diamonds marketed for "maximum brilliance" and position themselves as a supplier to jewelry store owners and retailers. The business model includes a retail buying/selling component accessible to general consumers, a wholesale component for store owners, and a new listing service allowing customers to consign diamonds for sale on their platform.
The company distinguishes itself through emphasis on personal relationships, hand-selected inventory, and their founder's legacy of perfectionism. They highlight family-business values, direct communication with named associates, and claim to provide "properly graded stones" with personalized service. Marketing emphasizes that each diamond is cut for quality and that the company treats clients as partners rather than transactions.
As a pawn shop category business, the primary caveat is that Abe Mor functions as a buyer/seller of used and consigned jewelry rather than a lender or traditional financial services provider. Their website content lacks transparency regarding pricing, grading standards, appraisal processes, or specific terms for consignment sales. No mention is made of certification standards (GIA, AGS, etc.), buyback policies, or dispute resolution procedures.