Abe Mor Diamonds logo

Abe Mor Diamonds

3.9/5

Family-owned diamond and jewelry buyer/seller in NYC since 1954, offering both retail purchases and consignment sales through their online platform.

Editorially reviewed by Harvey Brooks

Free to Use BBB: NR Free Consultation Visit Website

Abe Mor Diamonds Review

Abe Mor Diamond Cutters & Co. is a family-owned diamond business founded by Abe Mor in 1954 and still operating under his name and legacy. The company began as a diamond cutting enterprise in Israel before establishing operations in New York City, where it has built a reputation in the jewelry industry over decades. The founder's background in post-war Israel and his early apprenticeship in diamond workshops shaped the company's commitment to craftsmanship and quality.

Abe Mor operates primarily as a diamond and jewelry buyer and seller, allowing both consumers and retailers to buy diamonds through their website (abemor.com) and sell jewelry and diamonds directly to the company. They maintain an inventory of cut diamonds marketed for "maximum brilliance" and position themselves as a supplier to jewelry store owners and retailers. The business model includes a retail buying/selling component accessible to general consumers, a wholesale component for store owners, and a new listing service allowing customers to consign diamonds for sale on their platform.

The company distinguishes itself through emphasis on personal relationships, hand-selected inventory, and their founder's legacy of perfectionism. They highlight family-business values, direct communication with named associates, and claim to provide "properly graded stones" with personalized service. Marketing emphasizes that each diamond is cut for quality and that the company treats clients as partners rather than transactions.

As a pawn shop category business, the primary caveat is that Abe Mor functions as a buyer/seller of used and consigned jewelry rather than a lender or traditional financial services provider. Their website content lacks transparency regarding pricing, grading standards, appraisal processes, or specific terms for consignment sales. No mention is made of certification standards (GIA, AGS, etc.), buyback policies, or dispute resolution procedures.

Services & Features

Diamond buying (for consignment or direct purchase)
Diamond selling to retail consumers
Jewelry buying and appraisal
Jewelry selling to consumers
Custom diamond cutting and brilliance optimization
Wholesale diamond inventory for jewelry store retailers
Diamond consignment listing platform on website
Inventory sourcing for jewelry retailers
Direct associate consultation and communication
Email and phone customer service support
Customer account creation and management

Feature Checklist

Credit Education
Identity Theft Protection
Score Tracking
Mobile App
Online Portal
Personal Advisor

Pros & Cons

Pros

  • Family-owned business with 70+ year operating history dating to 1954, providing brand continuity and established reputation
  • Serves both retail consumers and wholesale jewelry store owners, creating dual market access
  • New consignment listing service allows sellers to list diamonds directly on their website rather than simple cash transactions
  • Named associate representatives (Christine King, Elliot Jacobs, Michael Shaffer) provide direct contact options for customer service
  • Emphasizes custom diamond cutting for 'maximum brilliance' rather than bulk commodity sales
  • Toll-free phone line (800-999-7835) and email support with one-business-day response guarantee
  • Physical location in NYC diamond district, major global hub for diamond trading and certification

Cons

  • Website lacks any mention of diamond certification standards (GIA, AGS, EGL, etc.) or grading transparency
  • No pricing information, fee schedules, or buyback terms disclosed on website
  • Consignment listing service mentioned as 'New!' but no details provided on commission rates, holding periods, or liability
  • Limited information about insurance, authentication processes, or dispute resolution procedures for sold items
  • Website appears incomplete with truncated 'About' page content and generic footer copyright year (2026)

Rating Breakdown

Value
5.0
Effectiveness
3.5
Customer Service
3.7
Transparency
3.5
Ease of Use
3.9

Frequently Asked Questions

Is Abe Mor Diamonds legitimate?

Yes. Abe Mor Diamonds is a registered company headquartered in 62 W 47th St STE 401, New York, NY 10036. They hold a NR rating with the Better Business Bureau.

Quick Facts

Headquarters
62 W 47th St STE 401, New York, NY 10036
BBB Rating
NR
BBB Accredited
No
Starting Price
Free to Use
Setup Fee
None
Free Consultation
Yes
Money-Back Guarantee
No
Visit Abe Mor Diamonds

CreditDoc Diagnosis

Doctor's Verdict on Abe Mor Diamonds

Best for jewelry retailers seeking wholesale diamond partnerships with a family-owned supplier, or NYC residents selling diamonds/jewelry locally. Primary caveat: this is a collateral-based jewelry buyer, not a lender—no credit products, advances, or loans are offered. Lack of transparency on certification standards and pricing limits utility for informed purchases.

Best For

  • Jewelry store owners and retailers seeking wholesale diamond inventory with personalized supplier relationships
  • NYC-based consumers selling inherited diamonds or jewelry who prefer local in-person evaluation
  • Individuals seeking to buy certified or custom-cut diamonds through a family business with established reputation
Updated 2026-03-31

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