Founded in 1997 and headquartered in Spartanburg, South Carolina, Advance America operates as a subsidiary of Purpose Financial, Inc. (formerly Advance America, Cash Advance Centers, Inc.). It is one of the largest short-term consumer lenders in the United States, with more than 800 physical store locations across 22–27 states and online loan access in 27 states. The company is a member of the Community Financial Services Association of America (CFSA), the industry trade group for payday lenders, and holds state-level lending licenses in every state where it operates. Advance America earned a BBB A+ rating and became BBB-accredited in September 2024.
Advance America's core product line targets consumers who need quick access to small-dollar cash. Payday loans range from roughly $100 to $2,000, are repaid on the borrower's next payday (typically within 7–30 days), and carry APRs that vary sharply by state — from approximately 143% to 688%. A $300 payday loan in Florida, for example, carries a 304% APR. Installment loans are repaid in fixed monthly payments over a longer term; APRs range from 207% in Florida (on a $500 loan) to 348% in South Carolina (on a $650, 6-month loan), with Ohio capping rates at 28% by law. The company also offers revolving lines of credit where interest accrues only on the drawn balance, and title loans secured against vehicle value through a partnership with LoanCenter — borrowers retain possession of their vehicle.
Advance America's primary advantages are scale, speed, and accessibility. Applications take approximately 10 minutes and can be completed in-store or online; approved funds are typically deposited within 24 hours, often the same day. The company discloses all fees and terms upfront before the borrower signs, and customer service is available by phone at (844) 562-6480, Monday through Friday 8am–9pm EST and Saturday 9am–6pm EST. For consumers in rural or underserved areas, the 800+ store footprint provides physical access that online-only lenders cannot match.
The honest picture is more complicated. APRs on payday products reach as high as 688%, making these among the most expensive legal loans available to consumers. The CFPB has recorded 1,066 complaints against Advance America since 2013, with 131 filed in 2025 alone — the highest annual complaint volume since 2014. No money-back guarantee or free consultation is offered; borrowers are committing to high-cost debt from the moment of signing. Advance America is genuinely useful in a true cash emergency for a borrower who can repay quickly, but it is not a long-term financial solution and carries substantial cost risk if loans are rolled over or extended.