Rittenhouse Estate Buyers (REB) is a luxury goods buyer and reseller located in Philadelphia's Rittenhouse Square neighborhood. The company traces its roots to 1985 as National Watch and Diamond on Philadelphia's Jewelers' Row, operating for over 35 years before rebranding and relocating during the COVID-19 pandemic. The rebranding represented a strategic shift from primarily wholesale and auction house operations to direct-to-consumer retail sales of pre-owned luxury items.
The company specializes in buying and selling a diverse range of luxury goods including pre-owned watches from brands like Rolex, Cartier, and Omega; fine jewelry from Cartier, Tiffany & Co., and Van Cleef & Arpels; designer handbags from Louis Vuitton and Chanel; gold and silver bullion; sports cards and memorabilia; and numismatic coins. Their retail inventory features items priced from hundreds to over $15,000, with merchandise positioned as "pre-loved luxury" at discounts described as up to 70% off retail prices. The company operates a dual business model: they actively purchase valuables from the public while maintaining a curated retail inventory.
Rittenhouse Estate Buyers distinguishes itself through its long operational history and established reputation in the Philadelphia luxury goods market. The company emphasizes transparency, customer service, and consistent inventory turnover, noting they are "always buying" to keep their selection fresh. They offer incentives including an additional 10% when customers bring items in-person, highlight secure payment methods, and claim a 98% customer satisfaction rate with over 1,500 happy customers. The physical location in Rittenhouse Square positions them within a recognized luxury neighborhood.
A key consideration is that this is fundamentally a pawn and collateral-based business rather than a consumer finance lender. They do not provide credit, loans, or financial assistance products—they buy and sell tangible assets. The company's valuation practices, buyback prices, and authenticity guarantees are not detailed on their website, which may be important factors for consumers considering selling valuables to them. Their business model relies on significant markups between purchase and retail prices.