Tower Loan is an installment loan lender operating since at least the early 2000s with significant regional presence across the American South and Midwest. The company has served over 200,000 customers and maintains physical offices in Alabama, Florida, Illinois, Louisiana, Mississippi, Missouri, Tennessee, and Texas—positioning it as a traditional brick-and-mortar lender with online application capabilities. Tower Loan specializes in fixed-rate, fully-amortized consumer installment loans with terms typically between 12 and 36 months, offering both unsecured online loans and secured loan products available exclusively in-branch. Their loan products include personal loans, home improvement loans, vacation loans, auto-secured loans, emergency loans, and debt consolidation loans, designed to cover various consumer needs from medical bills to car repairs to household expenses. What distinguishes Tower Loan from some competitors is their emphasis on in-branch relationships combined with online convenience, along with their secured loan options requiring collateral. The company's APR example shows rates ranging from 26-35% depending on state regulations, loan amount, and borrower credit profile, which reflects their positioning in the subprime lending market. Tower Loan is transparent about state-specific rate and term variations, clearly disclosing in their terms that "not all rates or loan amounts are available in all states" and that "specific interest rates and fees are determined as permitted under applicable state law." However, as an installment lender in the subprime space, Tower Loan serves borrowers with imperfect credit who may not qualify for traditional bank financing, making affordability and total cost of borrowing important considerations.